Local clothing firm, Coral Coast Clothing has recently become the first retailer on the island of Bermuda to accept cryptocurrency. Along with the release of its BTC Dress Shirt, the company has partnered with GoCoin to start allowing customers to pay online and in-store, using Bitcoin and other cryptocurrencies. The clothing company, based on Front Street in Bermuda, which sells a range of luxury tailored menswear, was originally set up by Adam Petty and Sam Outerbridge back in 2015 After quitting their jobs in the financial sector in Bermuda, they decided to tackle a design niche which they felt was lacking locally - The Dress Shirt. This led to the creation of a full product range including their take on the famous Bermuda Shorts. Embedded in the business is a deep understanding of the changing consumer and their respective financial backgrounds led them to look for ways to better service modern consumers. This dedication to keeping up with the ever-changing world of consumer fashion meant the company also reassessed their brand and as a result, relaunched a new identity - a refreshed simplified creation to match a global audience appeal. Adam Petty, co-founder of Coral Coast Clothing said: “Our experience in the finance world means we are continually developing our offering and we felt that the acceptance of cryptocurrencies was the next natural stage for us. Reassessing our brand and digital platforms has also helped us to position ourselves better for the future, by creating a more simplified customer experience and in turn helping to expand our reach not only in Bermuda, but further afield. This isn’t the first time the company has launched an island first. Back in June 2019, Coral Coast were the first men’s retailer in Bermuda to launch a sustainable swim trunk, made from recycled plastic bottles. Sam Outerbridge, co-founder of Coral Coast added: “Being true to our local heritage and to the island is really important to us. Whilst we continue to target global expansion, we’re heavily connected to the island and it will always weave through our product designs and offering. Our Swim Trunks were a massive success and just one small way for us to give back to Bermuda, by increasing awareness while helping to clean up the reefs and natural surroundings at the same time.” Coral Coast has also recently launched a digital campaign to encourage customers to “shop local” this Christmas, encouraging local residents to support local retailers. Coral Coast is based at 15 Front Street, Hamilton Bermuda. Visit www.coralcoastclothing.com for more.
by Adam Petty •